Can Silicon Valley lead us to the next 100 years?

Yes, we need new things to keep humanity going. But low-quality disposable products won't work. We're not about politics; we want to help. And you can too.

Action instead of activism

We love technology as much as you do. But science tells us we need to change how we buy or the environment will suffer. We're not in politics or science. We want to offer a better option than throw-away items. Join us to make a change.

Founders

Tomáš Paták

''A big company is like the Titanic. Before it can change course, the iceberg is already near. Technology giants can't change their production lines overnight. Changing production processes requires massive investment, development, and results in higher-cost products – such change can take decades. We are focusing on a small aspect: being there for you when you seek a truly sustainable accessory for your device. Because consumption doesn't always mean mass consumption. Alternatives exist.''

Roman Unzeitig

''We love developing things from scratch and always choose the simplest path. When creating our products, we look at commonly-used items and ask three basic questions: Can it be made sustainably? Can it be more durable? Can we produce it locally in Moravia, Czech Republic? If the answers are yes, then we get to work. If there is just one no, we simply don’t make the product.''

How did it start?